SHADES OF GRAY
Mascara wands get gloomy, thanks to YSL.
The words had barely escaped my mouth before I was rushing over to consult with NYLON’s Beauty Director, Holly Siegel.
Yes, she had a tube of the new autumnal shade of Volume Effet Faux Cils mascara from Yves Saint Laurent. No, she didn’t know of any other brands producing tubes in gunmetal. Yes, I could “borrow” it.
My excitement was due, in part, by just how beguiling the mascara shade has been. Wands have gone from midnight black to electric blue, but never has gray been used to pump up lashes (trust me, I checked). Yet everything else in the beauty aisle has been gray-washed: Smokey eyes have gone slate, nail polishes have gone heather, and even lipstick has gone lilac-tinged dove.
YSL’s “sublime gray” is a perfect fit for eyelashes, since the shade is a bit subtler than your average asphalt color, but way more interesting than a chestnut brown. And because it’s been a favorite among designers (from the French fashion house to younger labels like Doo.Ri), it won’t be hard to find a matching ensemble in your closet.
Going back to your tube of crusty black once you go gray? A bit more difficult.
by REBECCA WILLA DAVIS.
$28.50 at sephora.com
An intense look in a single stroke with our must-have industry leading mascara.
The secret? The triple-film complex. A coating film for intensity, a conditioning film for curve, a fixing film for long-lasting effectiveness. Even the brush applicator combines nylon fibers of varying diameters for volume enhancement as never before.
New Shade #8 Sublime Grey is inspired by the grey flannel seen on the YSL Fall 2009 Ready To Wear runway.
Not sure when it will be available in KL though. Will save up for this, perhaps..
EDIT: Now that I've watched the video, I think I'm inclined to buy YSL TOUCHE ÉCLAT too.. damnson!
via Nylon 25082009 & YSL Beauty US