Eversince I know the meaning of wearing denim for everyday casual wear when I was a kid, LEVI's is the first brand that would pop on my mind as the leading and most memorable denim line ever created. After decades that thought has not changed since. I am in awe on how Levi's has managed to become a staple product in every single men & women's wardrobe all over the world, my first Levi's that I bought with my own money during my teen years was a pair of skinnies and it's still as good now as it was the first time I bought it, albeit getting that worn out look after a few (hundred) washes ;)
My first Levi's is probably one of the most worn jeans, to class to dates and to casual family hour. It has seen me grow, literally because now I can not fit into it anymore! But memory remains and I think I still have it at my mom's house and there's no way I'm gonna give it up. I'd probably pass it down to my kids in the future, pretty sure Levi's will still be trendy and just as awesome as it was in 1800, now and in the future.
Unlike other denim brands, Levi's has also come up with Levi’s® Curve ID which utilises a unique, customised fit system focusing on a woman’s shape and proportions, not her size. The Levi’s® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat–the greater the difference, the more curvy the body–
Slight Curve – Gracefully Straight
Slight Curve is designed to define a woman’s waist while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – Elegantly Hourglass
Demi Curve is designed to flatter a woman’s waist while smoothing her shape. If jeans usually fit in the waist but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – Beautifully Curvy
Bold Curve is designed to hug the waist without gapping or pulling. If jeans fit in the hips and thighs but gap in the back, a woman should try the Bold Curve.
I went to get measured at a Levi's store last year and found out that I'm actually Demi Curve, at a glance I thought I was actually Slight Curve but hey turns out I have more curve after all.
Personally I think it’s a great idea that Levi’s created the Curve ID range instead of just focusing on sizes to determined a woman’s body. As everyone knows a woman’s body has many shapes, and being curvy does not mean you are fat. It’s a celebration of true body shapes & inner confidence, I’m happy that Levi’s has recognized that and created the Curve ID campaign & designs.
LEVI'S® TAPER 511, 520, 508 & 562 FOR MEN
The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, slouchy on the top with a slim tailored leg.
Keeping that focus on fit, the Fall 2012 Levi's® Taper Collection comprises four taper fits this season: 511 Slim Taper, 520 Extreme Taper, 508 Regular Taper & 562 Loose Taper. The new refined look for the Levi's® guy this fall is all about inspired details and clothes that are tailored to perfection. With these four Taper fits, the Levi's® brand will capture a range of men looking for the fresh, effortless cool that comes with this innovative style.
The Fall/Winter 2012 Levi's® Taper Collection includes:
511 Slim Taper
The jean offers a slim fit through the thighs and legs waist with a slight leg opening. It is available in basic black, polished gray and dark blue in addition to the clean, worn wash. Most of the 511 fits are made with cotton and spandex blend for added comfort.
520 Extreme Taper
The waist of this jean is oversized and meant to be worn low and slouchy on the hips to sit below the waist. More relaxed at the seat, the leg tapers to a super skinny opening.
508 Regular Taper
Hanging on the hip, this jean features a slim fit from waist to thigh and a tapered, skinny leg. Without being too slouchy at the top or too skinny at the leg opening, our new 508TM Regular Taper is defined by a modern slim tapered fit.
562 Loose Taper
Featuring a looser and higher rise, this pant sports a low-hanging fit on the hips with a slightly tapered leg.
The men's tapered jeans are retailed between RM189 to RM399 in all Levi's ® Stores nationwide.
VIEW THE DIGITAL LOOKBOOK of LEVI's HERE.
Aside from that Levi's is also giving away RM20k in pursuit of your dream;
Although the date of submission is over but fret not, do check out some of the entries here, some are quite amazing & inspiring. These bold people should be applauded for coming forth with their own ideas and presenting them to Levi’s. Here are some that I find intriguing:
Find out more of these amazing & daring Malaysian peeps & vote or LIKE them HERE!
The latest Levi's campaign Go Forth calls out for you to show how Levi's has helped you pursue or move forward in life, how Levi's was there during your moments of achievement, power & in pursuit!
In conjunction with that campaign, Levi's has decided to team up with AMISCHAHEERA.com & start a voucher giveaway!
All you have to do is submit your photo styling in LEVI's & tell your simple #GoForth story!
Pics courtesy of Levi's Malaysia
Examples of styled photo's using Levi's & #GoForth line:
Pic from my Levi's Dressed with Intent interview.
Pastel Lite, musicians.
Nini Ramlan, Broadcasting Content Developer / Artist / Designer.
Darren Ashley, musician.
Submit your photos to email@example.com and THREE most stylish creative photo could win RM250 Levi's voucher each! Contest ends on 15th December 2012 ♥
Be inspired and send in your entries today.