FashTips: Fashion Brands Pronunciation?


BVLGARI is an Italian fine jewelry house first opened in 1884 in Rome. Today, though, it also has leather goods, watches, perfumes, silks (ties and scarves) and more to its name. The name BVLGARI is written in Latin, so the letter that looks like a “V” is actually a “U”. So it’s pronounced Bulgari—BULL(like the animal)-GAHR(as in ‘garden’)-EE(like the letter “e”). In fact, if you type “bvlgari” into Google, it will lead you to the BVLGARI website, which is actually


This is a VERY important one! Some people might think it’s a no-brainer, but if I hear another person pronounce it “Channel” I will actually lose my mind. The House of Chanel was started in early 20th century France by the one and only Mademoiselle Gabrielle Bonheur “Coco” Chanel. Chanel has fine women’s sportswear and eveningwear and is run today by Karl Lagerfeld (pronounced “Carl Loggerfelld”). Chanel is properly pronounced “Sha-nelle”, “Sha” like in “shove” and “nelle” like in the name “Nell”. Chanel.


It’s true, these French names can be difficult, but this is another important one. Hubert de Givenchy opened the House of Givenchy in 1952, alongside greats like Christian Dior and Balenciaga. He was also the chief designer for Jacqueline Kennedy Onassis and Audrey Hepburn. Though Givenchy himself retired in 1995, the Givenchy Femme line is perpetuated by Italian designer Riccardo Tisci. Givenchy is pronounced with a French “J” sound, a soft “jz” made with the tip of the tongue, almost like saying “shh”. So it’s “jzhiv-on-shee”, since the French “e” makes a long “o” sound, and the “ch” is a “sh” sound. Givenchy.


Known for its little orange logo, Hermès is a French company begun in 1837 by Emile Hermès. It produces fine leather goods, like handbags and wallets, and fine silk goods, like scarves and ties, among other things like perfume, shoes, jewelry and more. Hermès is pronounced “AIR-MEZZ”, not “HER-MEEZ”. So when you see the little orange logo, you know what to say. Hermès.

Tommy Hilfiger

Making his first collection in 1985, Tommy Hilfiger has since grown to include not only menswear and women’s wear, but children’s clothes, bedding, and more. The Hilfiger style is said to be classic Americana, and has many lines of denim and casual wear to back that up. You’d think that since this is an American designer, people might not butcher the pronunciation, but every so often I hear people say “Hillfigure” and it’s just not right. The correct pronunciation of this designer’s last name is “HILL- (like “hills and valleys”)- FIG- (like the fruit) ER (like in the word “nerd”). Hilfiger.

Yves Saint Laurent

Though he first worked for Christian Dior, Yves Saint Laurentintroduced his own line in 1962. He invented several items of clothing, like the smoking jacket, the sheer blouse, and the jumpsuit. Though Saint Laurent retired in 2002, the label continues under the creative direction of Stefano Pilati. Saint Laurent believed that “dressing is a way of life” and is one of the most important, influential designers of the 20th century. His first name is pronounced “Eves” like “Christmas and New Year’s Eves”. “Saint Laurent” is his last name, pronounced “SAHN” like in “song” and “LORE-ONT” like “lore” in the word “folklore” and “ONT” like in the word “want.” Yves Saint Laurent.

And a video from Connie & Marcus of Chictopia. Chictopia is the lookbook before LookBook. But I prefer LookBook more :D
Go to the video page to read the comments, some of the brands pronounced here are not correct but anyways! You can also youtube for more pronunciations on other brands and words as well. It really helps but just make sure it's correct! Listen to a few before deciding to practice it the next time you walk in Yves Saint Laurent or purchasing a Guerlain make-up set, I've been dying for a Meteorite Illuminating Powder since forever but ahh that can wait ;)

Now the guide to pronouncing designer label names:

Anya Hindmarch: Ahn-ya Heind-march

Badgley Mischka: Badge-lee Meesh-ka

Bebe: Bee-bee

Bottega Veneta: Bo-tega Ven-e-ta

Bulgari: Ball-gah-ree

Burberry Prorsum: Bur-bur-ree Pror-some

Carolina Herrera: Caro-leena Hair-era

Christian Louboutin: Loo-boo-tin

Gareth Pugh: Gareth Pew

Giles Deacon: Jy-els Dee-kin

Givenchy: Jhee-von-shee

Hedi Slimane: Eddy Sli-mahn

Hermès: Air-mez

Hervé Léger: Air-vay Lay-jay

Lanvin: Lon-vin

Loewe: Low-ev-ay

Louis Vuitton: Loo-ee Voo-ee-ton

Marchesa: Mar-kay-sa

Moschino: Mo-ski-no

Nicolas Ghesquière: Ni-co-la Guess-ki-air

Olivier Theyskens: Oli-vier Tay-skins

Pierre Cardin: Pee-air Car-dain

Proenza Schouler: Pro-enza Skool-er

Ralph Lauren: Ralph Lauren (as in Lauren the girl’s name, not Sophia Loren)

6267: Six-two-six-seven (not Sixty-two-sixty-seven)

Thakoon: Ta-koon

Thierry Mugler: Tee-air-ree Moog-lay

Yohji Yamamoto: Yo-jee Ya-ma-mo-to

Here’s a guide to prevent any possible faux-pas. (Note: There are also other guides all around the internet on pronouncing designer names here, here, here, here, here, here, here and here.)

"Ituler pentingnya Inglish Education!" - Usop Wilcha
Well in this case Usop, fashion brands pronunciation ;) Hope this helps! Any thoughts or opinions on this? Do share.


WIWT: Fashion.TV Party {09.04.2011}

WHAT I WORE: Schanaz Scarf in Mossy Green | Cape from Honey Pumpkin ♥ | Sequin tank top & Leather capped Harem Pants from Shop SputnikSweetheart (exclusive) | Leopard print belt from Oh Popsicles | Long sleeved tee from MNG | Double Knuckle Diamond rings & Matilda White Bib Necklace, new updates tonight from Shop SputnikSweetheart | Slit patent wedges from Orange Little

I won the passes from Tongue in Chic competition, and the theme was Race Glamor which actually is a combination of F1 and Fashion which was happening that weekend. No I didn't go watch F1 despite bff Wynn being F1 Kebaya Girl that weekend :(

This is my lil companion that night, Adriani.

And the other girl & her friend who also won passes to Fashion.TV party.

I was actually more intrigued when they stated that there were gonna be a fashion presentation but oh boy the waiting was endless! Thank God I have Yanny to chat with, we haven't met for so long (it feels like it) so time did flew by a lil bit faster than snail-mail. And sadly the jewelry presentation lasted for like 10 minutes after the long wait. We went back straight after the jewelry presentation :)

Arai-san, Naz's colleague from Japan who came by for Sony's project. He was utterly nice when Naz went to Japan, became his tour guide whenever they get a chance to travel a lil on the weekends. Therefore we took this chance to repay his deed, Naz accompanied him for dinner the whole week - I had STYLO fashion shows almost every night that week which was very convenient for both of us. As is that night for Fashion.TV party because Arai-san was staying at the same hotel the party was held. So Naz parked our car at the hotel's basement, send me off and took Arai-san to a mamak stall aka Pelita near KLCC ;)

The next day, we took Arai-san to Malacca, that was an adventure of its own which deserved a whole new post! So until then. Fact about Arai-san: he watches Gossip Girl & Glee, listens to 80's-90's rock music and a bit of an anime otaku. He's cool in my opinion! I've never known any Japanese personally who likes all the above. Haha.

More pictures from Fashion.TV party is posted { here }

p/s: Check out SHOP SPUTNIKSWEETHEART's Bejeweled update tonight!


Dior & Friends

WHAT I WORE: Schanaz Scarf in Burnt Orange (exclusive color) | Necklace from Tongue in Chic Store | Coral pleated top from | MNG long sleeved top | Mint Peplum Skirt & Yellow Alexa Bow Skirt (layered on together) from Pastelina | Clutch from Charles & Keith

Received a very last minute invitation yesterday from Hui Wen for her private Dior Tea Party at Starhill Gallery. This is what happens when I can't think straight and have no idea what to wear. I overdid on the color-blocking part I know ~_~"

All the other girls that were invited, we get to touch feel and wear all things Dior! But sadly we can't really blog about it since we'll be needing permission from Dior Paris to release the photos. It's okay as long as I get the experience :D

Jezmine was there too! I'm more colorful than her, the world has turned upside down :O

Afterwards I changed to a more casual look, to a t-shirt material skirt & flats and kept away all the accessories. Went window shopping and bought socks, umbrella and some stuffs at Cotton On. Last day for 30% off store-wide.
Zara skirt & Cotton On Rubi flats.

My sister said I look like a ghost! In my defense, okay I do but it's coz of the photo editing and Naz did say I look a lot paler nowadays coz of my blood abnormality *pancing sympathy using sad stories*

Met this gals! It's been sooo long ♥
Dyla & Zubyeorama!

More photos of the Dior Tea Party are available at my personal facebook.

Thank you again Hui Wen for inviting me, it did took my mind off things. And Jezmine for taking me into YSL, encouraging me to go into MBMJ and all. It was an eye opener, although none that I can actually afford now due to my half salary/medical bills issues but it was quite an experience none the less :)


HIGHLIGHT: Hannah Humairah

My first time meeting this lil bundle of 5 months ol' joy.
Baby girl when you grow up we'll go shopping together! Quality time with Mak Long Ami XD (amin..)

She's terrified of Naz XD

Meet the parents;

"Thank you so much everyone for all the kind & thoughtful and some were funny comments/emails/tweets/fb or text messages. I have no words.. Although I can't reply to them all individually as it might break another messy flood of tears but all were read and warm love received ♥ Thank you so much again for reading & spending your time to send over some thoughts & care :) - in regards with this post."



Honestly I hate having to write it down again and tell the story all over again but it's just something I owe myself to do. So some of you might know that I had a bone marrow aspiration done 3 weeks ago, and the result of that came back last Friday on my scheduled check-up. We woke up a lil late than we usually do on that day and decided to just wing the traffic to Ampang. Turns out it wasn't so bad. After registering and giving my clinic card to the nurse, we waited and suddenly she called my name while holding 1-2 pieces of paper which she told to put into my medical book (a book all of us cancer patients probably have which holds in all the documents regarding the treatment/procedures/history of our medical situation).

The first word I saw was "RELAPSED". It was my b.m.a test result from 3 weeks ago, which I had done without any pain or stress at all and even went shopping at Mimpi Kita and run business errands till late at night. And I even hosted a soiree that Sunday, a very last minute preparation which only me & Naz had done all the preparation ourselves. I got into a slight fever after that, which I thought was probably the aftermath of not getting enough rest, and Naz said my body was probably in shock out of the b.m.a procedure whatnot. I got better from the fever, took a week off from doing business(yeah right) and went to fashion shows the whole week. I felt fine! Although Naz did say I sleep a lot more than I used to.

Anyways back to that moment when I saw the word "RELAPSED". I was in total shock. Relapse means;

A relapse (etymologically, "who falls again") occurs when a person is affected again by a condition that affected him, or her, in the past. This could be a medical or psychological condition

I honestly did not see it coming, I've been happy I'm doing fine, albeit a lil stressed up over some business stuffs but but I'M FINE! Tears came streaming out like it would never end, I cried softly though at the waiting area even though I know people were watching. All these people probably has fatal diseases as well but none wore bright yellow like I did, none wore native prints feeling like a warrior diva like I did. I came there to be in charge of my disease, and it just didn't happen. I cried and I cried and Naz tried to console me saying we need to hear what the doctor has to say, it's premature to make out our own understanding but you see, I have the result in my hands; if it should be otherwise then the fact should be written otherwise!

After getting my blood taken for check, we went for breakfast. I just really couldn't think straight. I can't even look at Naz in the face and tell him I'm gonna be okay. Gone were all my positive thinking bullshits. You see, in my mind even before this happened, I see my friends in the leukemia/lymphoma ward getting relapse and they... didn't really, come through. So I had my mind set about it and I never even predicted that it would happen to me. I know ACUTE means it's a much stronger faster cancer but but .... honestly, I have no words.. I tweeted a lil bit about it, and came a rush of warm loving tweets from whoever was reading. That made me cry more. That I can't say to them I'm gonna be okay and it's alright I'll be positive about it just coz I'm not feeling it anymore.

Then came the appointment with the doctor, he looked at me & Naz knowingly. He explained my condition, that my cancer blasts is now 12%, my platelet is very much lower than normal (which means I could bleed myself to death if it so happens that I cut myself or have any bleeding), my white blood cells were around 2.xx (normal people 4 - 11 if I'm not mistaken) and red blood cells were also lower than normal. The doctor explained the medical options I have which was to go straight for chemo and most possibly transplant later on. Stronger chemo coz obviously all the 4 types of chemo I had previously did not work on me. Well it only worked for awhile I suppose. I'm not as much worried about the chemo as I am about the transplant. You see, I need someone who has the same blood dna as I am and so far, we've tested my siblings (which should have a match since my father's blood dna x my mom's blood dna = my siblings and me) but to no avail I only have partial match with them, I've also checked with Singapore & Taiwan's stemcell/blood dna donor database (or something like that, dont remember it's formal name) and they found a partial match for cord blood and the doc I'm seeing right now does not recommends cord blood coz the quantity is not enough for an adult and most possibly will be fatal. So you know, I'm scared! A patient I know who went into transplant using her brother's stemcell as donor which was a perfect match, went into relapse quickly after the transplant and didn't make it! And she was one of the strongest most positive person I've ever known, Naz asked the doctor about her and he knows her, the late Kak Nazura. She used to reside across my bed and she's the first person who greeted me on my first day in the ward.. and now, she's... gone.

I really don't want a transplant coz there's a lot of risk, risk of infection which may lead to death, risk of GVHD , a graft versus host disease a.k.a a chance of my body rejecting the donor's stemcell and then death, and the aftermath of transplant that I probably can't walk in the sun (my skin would be overtly sensitive of UV, no I don't glitter), I have to really take care of what I eat, I probably can't work just as hard on Schanaz/SHOP SPUTNIKSWEETHEART, I can't join my girls for outdoor activities and so on so on. Not to mention there's still chances of relapse after the transplant.........

I'm done asking myself why does this happens to me. I just wanna live more, I wanna have babies with Naz, I wanna grow old with him and take our Ilham, Insyirah, Zamrud or Nilam to fashion shows or travel around the world, and have their uncle Angah and aunt Tina & Shuz teach them some music, aunt Adriani teach them Japanese language and so on.. And thinking that I might not get to do those things just breaks my heart into sands. I couldn't even look Naz in the face. I know that's the least of things that he was probably thinking but this disability just made me feel less of a woman being around him.

Anyways, we were supposed to fly to Kota Kinabalu, Sabah on Friday evening supposedly after my doctor's appointment for a mini holiday/honeymoon. I was gonna meet my baby niece Aufa for the first time, and Adam & Adrina too. But we were thinking that it's best to go meet my mom in Perak instead. Naz called my sister in Sabah, and my mom in Perak coz I couldn't even hear their voice without probably breaking into a messy flood. He was such a gentleman about it although he nearly forced me to call my other sisters which I didn't and just texted. He did not cry not one bit, not infront of me so far. And he is truly my pillar of strength.

We did an impromptu doa selamat luncheon yesterday at my mom's, which was actually scheduled for May but had to change the dates coz I'll be going into the ward on 3rd May and since this is gonna be a stronger chemo, I'm probably gonna stay for 5-6 weeks inside. I no longer have any personal insurance left, and I hope Sony won't quit me coz I still need their RM9k per year insurance. It's not much but it will do. Kids, as soon as you start working buy the most pricey insurance you can get for yourself; you won't regret it (find the ones that can turn into savings if you don't claim it) and parents as soon as your baby is born buy them the most covered insurance you can get coz you'll never know.

Naz & I asked for an extension before going in for chemo coz I needed time for myself, and time with him, family & friends. If it's up to the doctor I'd have to check in immediately. I'm glad Naz delayed it a little for me coz it's still such a shocking news and I need more than 24-48 hours to adjust. I need to get my head back in the game and fight for my life again, get connected more with the Creator and fix my relationships with people around me. I didn't expect I would have to go through this again, but I'm just gonna live my life as usual. Hopefully Shop SputnikSweetheart won't have to close even when I'm not around, Naz found a part-time worker for me. I hope she's diligent, dandy and trustworthy. My mom is gonna take care of me at the hospital, AGAIN. Can't express how ashamed I am to have to ask for her help at my age, I probably can do it on my own but no one is letting me -_-", and Naz's mom gonna take care of him while I'm receiving treatment. Atleast he won't be eating outside so much and be alone as much when I'm not around.

Please, the only thing I ask for is for you to pray for my health. I'm not done contributing to the world. I probably haven't even started being a good daughter, the best wife and a kind friend to people that matters. I need to get through this. Again...

Tell me happy stories, take my mind off this I beg of you..

p/s: I have ACUTE MYLEOID LEUKEMIA, previous cancer updates;

EDIT: "Thank you so much everyone for all the kind & thoughtful and some were funny comments/emails/tweets/fb or text messages. I have no words.. Although I can't reply to them all individually as it might break another messy flood of tears but all were read and warm love received ♥ Thank you so much again for reading & spending your time to send over some thoughts & care :) I'm feeling much positive, it does takes time to adjust my head but I'm getting there, slowly... If you would like to send me some help, do help purchase the items I'm selling over at SHOP SPUTNIKSWEETHEART. I won't accept contributions, instead I will trade my best service and brand new goods for money like any normal businesses. It would mean a lot to me.. Thank you once again."


WIWT: 16.04.2011

WHAT I WORE: Schanaz Scarf Gunmetal Blue, new color | Metallic Blue toga top, can't remember where I bought this - an old piece which rarely get to see the sun | Mint turquoise long sleeved top from GAP | Black lycra maxi skirt, can't remember where I bought this either | Zara electric blue heels | MNG round shades | Turquoise suede belt from SHOP SPUTNIKSWEETHEART | Handmade butterfly bracelet from Tongue in Chic Store, super cheap at RM27.90! Bargain or vhat?!

So purrdy... Check it out { here } and they have lots more at low low prices ♥

I also wore the purrdy dainty lil handmade necklace(RM15!) the morning before I go out but decided to take it off coz I thought I had too much going on. You know what Coco Chanel says;

"Before you leave the house, look in the mirror and take one thing off." - Coco Chanel

My color combination was inspired by a dress from Miu Miu Spring RTW 2011 ;)
Pic via